Popular music as social cement, promoting obedience and cathartic reconciliation was noted by Theodore Adorno in his writing “On Popular Music.” Two mass behaviors toward music were outlined; an obedience that follows rhythm, sensitized to individualized interruptions and susceptible to authoritarian collectivism, and emotionality that is lured by frustration toward catharsis, reconciling the listener to social dependence. These two social functions of music are capitalized on in the Superbowl Halftime Show.
“Concentration and control in our culture hide themselves in their very manifestation. Unhidden they would provoke resistance” (Adorno, pg. 68). Adorno’s summation of pop music is that it commands its own listening habits, promotes like-dislike behaviors, and is ultimately, a standardized production that presents itself as “natural,” offering pseudo-individualization within cultural mass-production and large-scale economic concentration. As the quote mentions, this concentration of control attempts to hide through the illusion of choice. Currently, the illusion of choice seems to be between pop; pre-Roc-Nation halftime show acts like Maroon 5, Justin Timberlake, and Lady Gaga, and pop with cultural Marxist overtones; acts like Kendrick Lamar and this year’s Bad Bunny, who purposefully integrate political messaging into their performances. Lamar’s main song of last year’s show featured a combative “diss track,” the title featured in the only audible repetition of the song: “they not like us.” With all the performative cultural messaging, for those without the “inside knowledge” of the track, the assumption of the message would be that it was solely about race.
Now that more folks are primed toward the anti-western, neo-Marxist ‘resistance’ culture that currently flows from the hidden concentrations of control, the new obedience is formed through the illusion of independence and resistance. For Adorno’s second type of mass behavior, emotional catharsis is now encouraged through the anticipated “party vibes” of Bad Bunny’s performance, where you can Latin-dance away your capitalism-fatigue and frustration.


