Horkheimer and Adorno were on to something, they argued that
pop culture relies too much on repetition. Genres keep repeating the same
tropes, stories become somewhat predictable, and audiences just consume without
thinking. From that perspective, popular culture sounds like it’s easier to
swallow and harder to question. I agree that there’s truth in that critique.
You can’t argue that genres absolutely depend on repetition. But my experience
as a professional comedic improviser line up much more closely with John
Fiske’s argument that audiences are not passive dupes. Instead, they are active
participants who use cultural material in SO many creative and meaningful ways.
I’ve seen it up close and personal in stand-up comedy and improv for the past
20+ years.
In improv, genre tropes are not a failure of imagination.
They are specific tools we use to bring an audience of all demographics along
for a ride that connects and delights everyone… If our improv team is asked to
replay a scene in different genres, everyone in the room already knows what is
coming even though we’re making it up on the spot. For a western genre we’ll always
either include a high noon standoff, or a tumbleweed blowing across the prairie
while using southern accents. A Horror genre will inevitably have a jump scare
or a creepy face that appears through the curtains. Sci fi will always have futuristic
technology or a cyborg as part of the scene. Film noir will bring in a cynical
detective who always has an audience aside and a smoking, sharp tongued woman
who clearly knows more than she is saying. These tropes work because performers
and audiences recognize them instantly (I still am trying to figure out anime
as it too has a ton of different genres). The fact that we can use these tropes
to create new stories and fit them into a suggestion that the audience supplied
makes us look like magicians.
This is exactly what Fiske means when he argues that pop
culture can be productive. People don’t simply receive meaning, they make it.
In improv, the audience is constantly anticipating, interpreting, and judging
how well the performers use or twist genre expectations. The pleasure isn’t
from surprise alone. It comes from recognition. When a trope appears, the
audience feels smart for spotting it. When it is subverted, the audience feels
rewarded for understanding the rule before it was broken.
Here’s another example. One of the most popular adaptations of Jane Austen’s Pride and Prejudice is the 2005 Kiera Knightly version. Most Austen fans have seen it. Today I watched a reel from a guy who takes the tropes, distorts them and retells the story in his interpretation. It’s hilarious. This brand of comedy wouldn’t exist without tropes. If you’ve seen the movie take a moment to watch this reel:
Tik Tok Pride and Prejudice retelling
I believe that predictability is not a flaw. It is a shared language. Genre tropes create a shortcut that allows creators and audiences to meet in the middle. Because the framework is familiar, us improvisers can focus on relationships, emotional stakes, and playful variations. Meaning is created in the moment.
This does not mean the Frankfurt School is completely wrong
to worry about standardization, though. I also agree that too much standardization can kill
creativity, engagement and even enjoyment. However, I think we should give
tropes more credit than we do. There’s a reason they are so popular, and there’s
a reason we want to see them again and again. It works! What would it look like
if we stopped thinking of tropes as lazy predictability and instead looked at them
as comforting entertainment? I watch the same shows and read the same books
that I love again and again, not because I’m lazy but because of the comfort of
familiarity. Tropes can do that for use. They not only create a structure of familiarity
but they also can produce engagement, creativity, and even critique, depending
on how the material is used. I say bring on the tropes!


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