Culture Industry Shift Where Are We Now?

As the pop culture and culture industry has changed through the ages. Theodor Ardorno and Max Horkhimer felt that the culture industry was the products and process of mass culture. They felt that the culture industry was the predictability of the mass culture ie meaning once you start a certain type of film whatever category it was in you would be able to predict it. While this can be true with certain films, especially hallmark movies, I seem to gravitate towards the Frankfurt argument that the culture industry maintains social authority. I have several examples showcasing the effects of time and the shift of culture. One example that I want to explore is the movie La La Land. I feel this movie has both theories of the process of mass culture as well as social authority. 

La La Land is a movie that was released in 2016 and is a romantic comedy.     The movie follows two characters Mia and Sebastian and their dreams. Throughout the movie they have the typical interactions of dislike and then the dislike becomes to like and even love as they realize they are both chasing their dreams. As the movie progresses they have conflict in their relationship but always seem to continue to help each other towards their dream because of the strong bond they have. The movie concludes that they both get their dreams Mia becoming a famous actor and Sebastian having his own Jazz bar, but the twist is they are no longer in each other's lives. 

    As the final scene plays out it is a flashback of what could have been, but what was. This movie is different because the ending is not what viewers would have predicted. Viewers like myself often dislike this movie because of the unpredictability and heartache. I feel this movie did a great job of getting their point across about life is not always going to play out the way we want. The movie exemplifies Frankfurt's argument that the social authority, as the movie wanted consumers to feel that dreams are often pursued even at the risk of losing relationships. It was not predictable in the fact the two main characters did not end up in eachother lives. Whereas our other theories terms the process of mass culture you could argue that La La Land had many attributes of predictability and culture. 

My question now is whether the media always aligns with Ardorno and Horkheimer's theories on the culture industry, or if they instead reflect the opposite of what the Frankfurt School envisioned. Or could the culture industry be a bit of both? Just some food for thought.